In praise of fresh air, JC Penny’s (JCP) has a new, rebranded online and brick-and-mortar image. Out with the stale and in with some fresh air. Take to the air with inspiration from jcp. Here are some images from the jcp website that reflect the air theme.
Air-filled balloons pop with color on the February online catalog.
An airplane flees February's bitter cold air.
A kite soars up in the air on the March online catalog.
A breeze of sea air energizes active kids.
Air in the April catalog.
White feels right, light as air.
Love is in the air at JCP.
The jcp logo also has a new look. While, abstractly, depicting a square American flag, the jcp logo coincides with their tagline, “fair and square.” Furthermore, the square jcp logo competes head-to-head with the circular Target logo. Will jcp be the next heir to the retail throne? Observing jcp’s metamorphosis will be fun!
Check out jcp’s colorful, bright and airy website.