Adventure Awaits at Arbonne.
Problem: Super long email, which disengages viewers. Also know as, tldr (too long, didn’t read).
Solution: Send out a condensed version of the email. Create a downloadable, detailed, multi-page pdf to post online.
How I did it:
In Photoshop, I set 5 art boards to the UK paper size at 300dpi (optimal for printing). Then I copy and pasted the long email to the art boards, mindful of logical paragraph breaks.
Next, I went to: File > Export > Art boards to pdf:
✔︎ Include Overlap
✔︎ Include Background in Export
✔︎ Multi-Page Document
✔︎ Include ICC Profile
This created a 5-page pdf document.
- Do not select any art boards when exporting.
- Put the art boards in order in the layers palette.
- For best practices, use InDesign for print collateral – Photoshop excels as an image editor, not a word processor. Web and print require different design processes.
How to Set Links in Adobe Acrobat Pro:
Next, I set interactive links in the pdf document. Here’s what I did:
- Open the pdf in Adobe Acrobat Pro
- Go to: View > Tools > Edit pdf > Open
- Hit the Link icon on the toolbar > Add > Edit Web or Document Link
- Use the cursor to highlight the link area in the document
- This opens the Create Link Dialog Box:Link Type: Invisible Rectangle
Highlight Style: None
✔︎Open a Web Page
- Insert a URL
I learned something new that day. Hope you can learn from my experience. Good luck and may the odds be in your favor!