uk know before you go email

Email before and after collaboration

Adventure Awaits at Arbonne.

Problem: Super long email, which disengages viewers. Also know as, tldr (too long, didn’t read).

Solution: Send out a condensed version of the email. Create a downloadable, detailed, multi-page pdf to post online.

How I did it:

artboard screenshot

In Photoshop, I set 5 art boards to the UK paper size at 300dpi (optimal for printing). Then I copy and pasted the long email to the art boards, mindful of logical paragraph breaks.

Next, I went to: File > Export > Art boards to pdf:
✔︎ Include Overlap
✔︎ Include Background in Export
✔︎ Multi-Page Document
✔︎ Include ICC Profile
Hit Run.

This created a 5-page pdf document.

NOTE:

  • Do not select any art boards when exporting.
  • Put the art boards in order in the layers palette.
  • For best practices, use InDesign for print collateral – Photoshop excels as an image editor, not a word processor. Web and print require different design processes.

How to Set Links in Adobe Acrobat Pro:

Next, I set interactive links in the pdf document. Here’s what I did:

  1. Open the pdf in Adobe Acrobat Pro
  2. Go to: View > Tools > Edit pdf > Open
  3. Hit the Link icon on the toolbar > Add > Edit Web or Document Link
  4. Use the cursor to highlight the link area in the document
  5. This opens the Create Link Dialog Box:Link Type: Invisible Rectangle
    Highlight Style: None
    ✔︎Open a Web Page
    Hit Next
  6. Insert a URL

I learned something new that day. Hope you can learn from my experience. Good luck and may the odds be in your favor!

Related

Design With Artboards in Photoshop – Adobe Photoshop CC Video Tutorial
Make a Flyer – Adobe InDesign CC Tutorial
How to Write Email with Military Precision – by HBR

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