Inspired by the beautiful food photography found on the web, I designed the Cakes and Bakes eMail Newsletter to share a fictitious chef’s monthly recipes. I used the Rule of Thirds and a grid to layout my text and images in Adobe Illustrator.
Since the Western world reads from left to right, I placed the important, main information – the recipes – on the left, while including the chef’s information on the right of the page.
To appeal to a mainly female audience, pink and grey accents play off the sweet nature of the baked goods.
Customized copy can replace the Lorum Ipsum, placeholder text. I used the font, Bellota, to give the body copy a feminine, cake-docorated feel.
The images are from Free Images and edited in Photoshop.
Do you need a custom eMail Newsletter recipe design? I can help. 🙂
Bulletproof Backgrounds – Backgrounds for HTML emails