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OK, so you have a WordPress website with a lead generation form. Well, once your list of subscribers that have opted-in to receive your e-blasts – newsletters, coupon deals, special offers, event notices, or tips – hits critical mass, you can develop your email marketing campaign.

Depending on the fields of your lead capture form, you can send out targeted email to demographics such as age or location.

Try to avoid spamming your contacts. Build relationships with your readers by providing useful information or benefits. Too little or too much contact can turn off readers. Try to schedule your e-blasts according to significant dates in your business cycle. Build trust, loyalty and mutual respect with your email marketing campaign.

It’s a good idea to clearly state your privacy policy and if you will be sharing your email marketing lists with third parties. Transparency builds trust. Your contacts will appreciate knowing how their data will be used.

When sending out your email blasts, make sure you have a dynamic subject line. Some suggestions:

  • State a Benefit
  • Describe How you are Different
  • Use Humor and Wit
  • Offer Tips
  • Offer Sales or Coupons
  • Announce an Event
  • Emphasis Immediacy
  • Ask a Question

Entice your contacts to open your email and read it. Differentiate it from spam.

Here are a few screenshot examples of email marketing:

Mimi’s Cafe

email marketing mimis

Daily Candy

email marketing daily candy


email marketing ucla

Wahoo’s Fish Tacos

email marketing wahoos

Old Navy

email marketing old navy

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(Email Banner by clickwowdesigns)

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