Celebrate the Lunar New Year with Asian inspired restaurant websites targeted to the non-Asian. Let’s take a look at some home pages, menus and logos.
The Noodle World homepage grabs attention with a sophisticated black and red gradient background, and a model enjoying noodles.
The Noodle World menu uses bold fonts for easy readability.
Panda Express invites viewers to a Chinese New Year celebration.
The Panda Express menu gives a description and huge image of the food item, along with nutritional information.
PF Chang’s homepage entices with a visual appealing sessional menu and cocktails.
The PF Chang’s menu reflects the upscale, full service restaurant experience.
The Pick Up Stix homepage offers fresh salad options.
The Pick Up Stix menu uses a clean, straightforward layout, including images of popular dishes.
The Pei Wei homepage uses green and orange colors to emphasize freshness. Furthermore, each food dish contains a bit of greenery.
The Pei Wei menu page utilizes an interactive slider to select and learn about chosen items.
All the logos in this case study use black, red or gold to portray an Asian feel. All of the logos are comprised of stylized line art and fonts, only hinting an Asian look. These restaurants want to attract the general public, so, simple, clean, straightforward logo design wins over extremely exotic or ethnic looks.
Do you have an ethnic based website, but want to appeal to a broader user base? What can you do to scale to a global audience?