Letters to Juliet, a cute, sweet movie, reveals insights into finding true love. Sophie, the main character, travels to Italy to experience adventure and romance. This website uses a background image of Sophie, love letters and the Italian countryside to convey the feel of the movie. A lightbox displays the content of the website, while the background remains static. When you click, “Buy Now,” a separate page pops up, the only time you are guided away from the main page.
Henry’s Market (now Sprouts) sells farm fresh, local produce and other grocery items at a very reasonable price. You can find Henry’s Markets in the Southern California area. This website uses a background image to display a cheerful farm scene. It captures the feel of the stores. A signpost functions as the navigation for this site. A blackboard, in the center of the page, displays all content, with use of a vertical scroll bar. The background image remains static throughout your visit to this site.
Background images convey the feel and character of a site. Use them when you have an image-oriented product to sell. Be careful though, depending on the bandwidth, background images may load slowly, potentially causing disinterest in the site.