The San Diego Zoo website used a video to highlight their new, summertime event – Nighttime China Celebration 2011. According to recent Google research, the YouTube search box is the second most popular in the world. (Google search box is #1). As evident, people enjoy viewing and sharing videos. On your website, consider a video to showcase a product or give how-to expert advice. Use 15 to 30 seconds, to present your message in a fun, entertaining, concise manner.