When asked to design an email for Arbonne’s Phytosport product, I first went to their website which contained lifestyle images. See my initial design above. Text on the images did not fly well with the coding team, so I made some iterations. Read Full Article →
Way back when desktop publishing and computer graphics were new, I designed a logo, flyer and postcard for a fictitious smoothie and wrap company called, “It’s a Wrap.” I stuck to only using black and white in my design, mouse-drawn graphics, and Comic Sans. Read Full Article →
I used Adobe Illustrator vector elements when designing a bus poster, last year, for the National Multiple Sclerosis Society Bike MS event. Vector elements allow you to scale up without pixelation or quality loss. I designed the poster on the computer, with the dimensions much smaller than the actual bus poster. But, I kept the same aspect ratio, allowing the design to remain proportional when scaled to actual size.
TIP: If you have to scale your canvas, keep the aspect ratio consistent. This applies to print and web design.
What a difference a year makes! I layed out the National Multiple Sclerosis Scholarship page in the MS Connection magazine for 2014 and 2015. Read Full Article →
When working in a team, where Photoshop files get shared, it’s vital to name all layers.
As a simple example, when designing website mockups: Read Full Article →
From my experience, working as a web graphic designer, I cannot stress enough about the importance of saving your work with version numbers. Read Full Article →