The cover of Hotel on the Corner of Bitter and Sweet,by Jaime Ford, uses soft, golden sunset tones to invoke a romantic, nostalgic feel. Can you use these muted orange-yellow hues on your website or blog?
These colors appear very close together on the color wheel, giving off a gentle energy, unlike contrasting colors, those opposite each other on the spectrum, which jolt the viewer’s eye.
On this cover, the use of flourishes add a layer of dimension. The flourishes, harmoniously, remain in the same tonal range as the rest of the design.
The book portrays a controversial love story between a Chinese American boy and Japanese American girl, during WWII. The delicate colors of this cover art, illustrate the innocent relationship between the two characters.
Do you need to capture a certain mood for your website? If so, consider using tonal colors.
PS – Jaime Ford will be at the Mission Viejo Reader’s Festival, held at the Norman P. Murray Community Center, on October 1, 2011 to discuss and sign, “Hotel on the Corner of Bitter and Sweet.”