universal principles of design

I highly recommend the design reference book, “Universal Principles of Design.” Each page contains a design principle, visual example, written description, and referenced research material. Some topics include:

  • Baby-Faced Bias
  • Consistency
  • Contour Bias
  • Wabi-Sabi
  • 80/20 Rule

This book inspires endless ideas on how to put theory into practice. I keep this book near my computer as a ready reference guide to better web design.


Universal Principles of Design – William Lidwell, Kritina Holden & Jill Butler – On iTunes! Wow!

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